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Empowering Financial Services with Cutting-Edge Biometric Solutions

Helping technology providers align their identity verification products with the real-world needs of financial services buyers.

Delivering Solutions that Fit Financial Services Buyers' Needs

We specialize in understanding the identity verification needs of financial services buyers throughout their customer lifecycle and across functional areas, including user experience, data security, privacy, and beyond. By deeply understanding what KPIs matter, how financial institutions evaluate vendors, and how they launch their products, we ensure that your biometric solutions are perfectly aligned with market demands.

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  • User Experience (UX)

  • Data Privacy & Security

  • Functional & Non-Functional Requirements

  • Vendor Selection Process

  • Product Launch Process

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Why Choose Us?

With extensive experience in the financial services industry, we bridge the gap between the buyer (customer) and supplier (technology provider). Our deep understanding of user research, technology, and cross-functional collaboration makes us uniquely positioned to ensure that your product meets the market's real needs.

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  • Over 10+ years in Financial Services & Technology Consulting

  • Expertise across Privacy, Security, AI, and UX

  • Hands-on Product Management Experience

  • Knowledgeable in Vendor Evaluation & Product Launch Strategies

How We Can Help You

Whether you're looking to launch a new biometric solution, improve customer experience, or meet regulatory requirements, our consulting services are designed to help you succeed.

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1

User Research & Market Analysis

Gain insights into customer behavior, expectations, and pain points to create products that meet real-world demands.

2

Product Management & Strategy

Develop a roadmap that ensures your biometric solutions align with market needs and exceed customer expectations.

3

Competitor & Market Research

Understand the competitive landscape to position your product as a leader in the biometrics space.

Stay Informed with Industry Insights

We share in-depth articles, guides, and insights on the evolving world of biometrics, mobile driver licenses (mDLs), and digital identity solutions.

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Featured Blog Titles:

  • "Interoperability of mDLs Across States and Globally"

  • "Key Trends in Facial Authentication for 2025"

  • "How Financial Services Evaluate Biometric Technology Providers"

Andrew Wood

I worked with Ashok when we were both Android engineers as well as when he transitioned to Product Management and I to Engineering Management. He was a wonderful collaborator and an incredibly motivated worker. He cares deeply for his co-workers, and has a laser focus on customer needs and pain points. He is going to do well, and I would work with him again if given the chance.

Ready to Take Your Biometric Solutions to the Next Level?

We’d love to hear from you! Whether you're looking for a consultation or want to discuss your specific needs, reach out today.

ashok@demystifybiometrics.com

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